Anybody with the right skills and writing ability can create an article, but when you’re writing for the web, you have to remember that it’s different. It’s important that your write for your readers as well as the search engines. When your article fails to rank within the search engines for your keywords, it means that you are missing out on a lot of free traffic that could be coming your way. If you’re looking to not only get your article published online but also to reach the widest possible audience then you’re going to have to invest some time and effort towards SEO for your articles.
Spend a Little Time Exploring Keyword Phrases: Come up with about 20 to 30 keyword phrases that you can use in your articles, rotating them around. Include the keyword phrase in the article’s title once you’ve come up with a witty and informative article idea.
You’re not going to be able to understand the science behind search engine optimization until you play around with it a little on your own. It’s probable that you will make more than a few mistakes this way but you’ll learn a lot about keyword placement from those mistakes.
Use Proper Grammar in the Title: Search engines put a lot of emphasis on the title of the webpage. This is because this is usually the first thing that they see when they are searching for a specific keyword and stumble upon a website.
If your title does not have the proper grammar, then it will most definitely give the wrong message to the searchers that find your website because of the search engines. Even if you do get ranked for your targeted keyword, your visitor count will fall because of this one mistake. So be doubly sure about keeping your title grammatically apt.
Do Not Misspell Keywords on Purpose: There is a trend that a lot of article marketers are doing in which they like to stuff their articles with keywords that are spelled incorrectly just so that they can get ranked for these words. The bad thing is that the traffic you get from this type of spelling error is not a large amount.In addition, it puts in jeopardy the overall quality of the article and makes it seem unprofessional. Who would want to look at an article that contained plenty of spelling errors? You know what you were trying to do, but not your reader.
So they will just turn away from your order and search for the keyword spelled the right way. In conclusion, optimizing your articles for the search engines is a good first step if you want to make sure that you get regular traffic from the articles that you write.
Once you have gotten a good ranking in the search engines (like Google), you will be able to expand your business’s reach and target lots of other keywords that can bring in extra traffic through the articles you create. The real secret to success in terms of optimizing your articles is to focus your attention on the key elements and make sure that your articles stand out from everyone else’s by writing them not just for the readers but for the search engines as well.